Wednesday, December 17, 2008

And the Award for Creativity in Charitable Solicitations Goes to...

...the Whitman Walker Clinic. The mailing: An addressed paper bag with a prescription drug sign in my mailbox certainly led to a close look. Who knew that one could even send a paper bag through the mail, but Whitman Walker found a way.

The message:
The annual cost for treating a single HIV-positive patient in the U.S. is as much as $34,000. And last year alone we spent $800,000 on prescription medications for those who cannot afford them.
They'll be getting an additional donation this year. And someone in marketing should get a promotion. That probably won't be happening this year because I just read that Whitman Walker is in trouble - with donations down 29%, it is closing its Northern Va. office and laying off 45 employees.

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